Right now, any reference to a return to 2019 trading conditions seems to echo the title of this short article, too good to be true.
Common sense tells us that we are unlikely to emerge largely, COVID-free until the end of 2021 and additionally, many traders and consumers are apprehensive of the coming EU exit.
Never-the-less, we would be wise to be on the lookout for signs of optimism.
In a year when the truth has been labelled as fake and fake is pedalled as truth, it is difficult to know who to believe. Even if you rely on your own judgement these judgements have to be based on interpretations of fact.
The end of each calendar year is culturally a time to reflect and consider your options; set new year resolutions. But based on our experience of disruption and anxiety created by COVID – and to a lesser extent Brexit – seeing the wood of what could be when it is made up of the trees of uncertainty and misfortune is to be blunt, difficult.
However, it is a wise person that keeps their eyes open and plans for change.
Maybe we should view the end of 2020 as a time for reflection on how we cope with our immediate problems, business or otherwise, and create plans so as circumstances allow a more positive approach, we are ready to go…
This may well entail giving serious consideration to what may appear to be too good to be true, but that may not always be the case.